Role: art direction
Year: 2026
with: AOta lab
The AOTA Lab campaign involved developing the initial concept and personas that shaped the visual direction, followed by detailed prop and set planning for each character. The shoot also involved coordinating on-set communication and overseeing the execution of each setup.
CONCEPT
“The Landscape Within” is about using everyday rituals to transform ordinary spaces into places of reflection, creation, and self-discovery; revealing that the answers we’ve been searching for often already exist within us.
ART DIRECTION
“The Landscape Within” is about using everyday rituals to transform ordinary spaces into places of reflection, creation, and self-discovery; revealing that the answers we’ve been searching for often already exist within us.
